Whether you are just starting out on the web or trading in an outdated, homemade or templated site, Latarial has a solution for you. We serve a pretty equal split of customers who are first-time web clients and those that need a fresh start on an already existing site. Regardless of the situation you are in, we will take care of everything you need to start (or restart) your small business website with solid programming, searchability and functionality. Here are some of the things we can do to get you started:
- Purchase domain names
- Provide reliable, supported hosting
- Set up redirects
- Customize individual website designs
- Set-up and install the WordPress content management system (CMS)
- Publish content
Many clients start out with simple websites and add features like “plugins” and “widgets” as they become more comfortable. But if you’d like a fully functioning site to begin with, rest assured that we provide many of the user-friendly features large company websites utilize. The following are some of the website features we offer:
- Email blasts
- Contact forms
- Email accounts
- Social media integration
Analytics as a Backbone
When we build or refresh your business website, we set you up with a Google Analytics account and tag all of your pages (and emails, blog posts, etc.) with tracking codes so we can send you periodic updates on the performance of your site. Google Analytics is a free service that provides you with information about how many people visit your site, how they get there, what pages they look at, how long they stay, etc.
Knowing the way people move about your website can help you optimize it and get the biggest return on your investment. We know clients who get hooked on reading their Google Analytics dashboard regularly to check up on their online successes and find ways to drum up more business on the web.
WordPress as a Tool
A “content management system” (CMS) is the term we in the web world coined to refer to the software tool we use to create and manage websites. At Latarial we utilize WordPress, a free, open source web publishing platform that we customize extensively for our clients. We’ve been working in WordPress since it came out in 2005, and we’re skilled at manipulating it to provide you with exactly the site you want. Plus, WordPress offers an easy-to-use WYSIWYG (pronounced “wizzywig,” meaning “what you see is what you get”) editor that we can teach even the freshest computer novice to use, so you can have ultimate control over your website.
Whether you plan on taking the reigns of your website as soon as we finish or letting us continue to manage it ourselves, we will sit down with you and familiarize you with your site’s CMS so there will be no mystery in it for you.